March 2015

Social media marketing can create legal traps for businesses

If you’re using social media to market your business, that’s terrific – but you should be aware that the same legal rules that apply in the “real world” also apply to Twitter, Facebook, Pinterest and other venues. Many companies have rushed into social media marketing plans without considering the legal issues. Here’s a quick look at some of the problems that can result: Improper endorsements. Many social media campaigns solicit endorsements, testimonials and favorable reviews from

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