Many people spend a lot of money “staging” a home with nice furnishings and accessories in the belief that it will help sell the house. But there’s never been a scientific study to test this hypothesis … until now.
Recently, Professor Michael Seiler and researchers at the College of William and Mary in Virginia walked 820 homebuyers through six “virtual” homes on high-quality rendering software. The homes were identical, except that some had neutral beige walls and others had unattractive purple walls, while some had “ugly” furniture, some had attractive furniture and some had no furniture.
The result? When asked how much they would pay for the home, each group gave the same average price – roughly $204,000. The staging made no difference to them. [Read more…]